Web Design Proposal Template: Professional and Convincing
Create web design proposals that win clients. Our template includes pricing tables, service descriptions, and everything you need.
No credit card required. Free plan available.
Why Use a Professional Template?
Save time and win more projects with structured proposals
Save Time
Create proposals in 15 minutes instead of hours formatting in Word.
Nothing Forgotten
All important components are already structured and prepared.
Professional Impression
Consistent design with your logo and corporate branding.
Higher Close Rate
Clear structure and transparent pricing convince clients faster.
What Goes Into a Web Design Proposal?
These 8 components should be in every professional website proposal
Cover Page & Introduction
Your logo, client name, and a personal approach showing project understanding.
Project Understanding
Show that you understand the client's requirements and goals.
Scope of Services
Detailed description of all included services like design, development, SEO.
Page Overview
List of all pages to be created with brief description of functions.
Technical Details
CMS, responsive design, browser compatibility, hosting requirements.
Timeline & Milestones
Realistic project phases from concept through design to launch.
Pricing Breakdown
Transparent calculation with line items or package pricing.
Payment Terms
Deposit, milestone payments, payment deadlines, and conditions.
How to Create Your Web Design Proposal
In 4 simple steps to a professional proposal
Capture Client Needs
Conduct a discovery call and document all requirements, wishes, and goals.
Define Services
Select appropriate text blocks for service descriptions and customize them.
Calculate Pricing
Create a transparent pricing table based on your hourly rate or package prices.
Send Proposal
Export as PDF or send an online link for digital acceptance.
Pricing Examples for Website Projects
Reference values for different website types
One-Pager
$2,000 - $4,000
Simple landing page without CMS
- 1 page with sections
- Responsive design
- Contact form
Business Website
$5,000 - $10,000
Complete website with CMS
- 5-10 pages
- WordPress/CMS
- Blog functionality
- Basic SEO optimization
E-Commerce / Shop
$10,000 - $25,000
Online shop with product management
- Shop functionality
- Product management
- Payment integration
- Order management
Web Design Proposal FAQs
Answers to the most important questions about proposal creation
What does it cost to create a web design proposal?
With SimpleProposals, creation is free. You save 2-4 hours per proposal compared to Word or Excel. At an hourly rate of $100-150, that's a savings of $200-600 per proposal.
Should I offer hourly rate or fixed price?
For well-defined projects, we recommend fixed prices – clients appreciate the planning security. When scope is unclear, an hourly budget with a cap is more transparent. SimpleProposals supports both models.
How detailed should the scope of services be?
As detailed as necessary, as brief as possible. List all included services, but avoid technical jargon. The client must understand what they're getting – not how you technically implement it.
How do I handle change requests?
Clearly define in the proposal how many revision rounds are included (e.g., 2 design revisions). Additional changes are billed by effort. This protects you from scope creep.
What payment terms are standard?
Standard is: 30-50% deposit at project start, remainder upon completion. For larger projects, milestone payments make sense (e.g., 30% start, 30% after design approval, 40% at launch).
How long should a proposal be valid?
14-30 days is standard. A limited validity creates gentle urgency and protects you from price changes during long decision processes.
What does each proposal really cost you?
Create your first proposal in 15 minutes instead of 4 hours. Free, no credit card required.